STRATEGIES
launch 500 new styles a week as they knew people have short memory span over the social media, Whereas a lot of the big brands may bring 500 fresh styles in a year.
social media team monitors what’s being worn online, sending trending styles to a design team that can produce sample products in less than 24 hours
Factories get involved, and depending on the quantities involved, the company can start selling the design within a week
SELL THEM CHEAP
Shoes are priced anywhere between $30 for a pair of ankle boots or heels to $55 for a pair of thigh-high boots. Dresses are as low as $28, and no more than $40
website states that it considers the customer the “star” of its styles rather than the clothes
1,000 different manufacturers to release 600 to 900 new styles per week
3000 TO 5000 influencers
Pays some lower-profile influencers a reported $500 to $2,000, most are given free stuff
EMBRACE THE CUSTOMERS
Make Your Customer Star
600 people and has a dedicated online and social media team that has perfected the art of selling to its customers, who are young women between the ages of 18 and 25
High levels of engagement, routinely responding to tagged posts and comments have established the brand’s high trustworthiness among the digitally-savvy generation
